Twin brothers Jake and Justin Roach along with Steve Bailey have made their living hunting and guiding clients to close encounters with giant Whitetails. Every day hunting with them is worth a lifetime of knowledge. This knowledge is brought to the viewers through their conversations and hunts with friends and clients. Whitetail Experience lets the viewers learn from these professionals and also relate to their clients and friends who only get limited time to hunt each season. 

This show fills a major gap in hunting programing on Versus (the primitive weapon hunters). Whitetail Experience is the only dedicated primitive weapon hunting show on Versus. The TV market has become so vertical that the viewers only want to watch what is most important to them. Shows that are all about gun hunting at long range with blaze orange clothing do not appeal to the bowhunting or muzzleloading crowd. Whitetail Experience captures the audience that loves the close range challenge of hunting with primitive weapons but also appeals to gun hunters.